For companies
Corporate image and branding
Your employees are your best public ambassadors.
Your employees are your best public ambassadors.
Their professional image, the way they dress, talk and behave with each other and with the public reflects the corporate identity and influences the corporate image of the company they work for. Your corporate identity and the core values that you would like to communicate should be aligned with the professional image of your people.
Therefore, seeing your corporate identity and core values positively projected by your employees is pivotal for your company´s success.
Next to your mission statement, your logo and slogan, training your employees and other internal stakeholders on your mission and corporate identity so they can transmit them in the way they present themselves and interact with the public is crucial for your company’s reputation.
¨It can take years to build a positive image and only moments to destroy it¨ Warren Buffet
We offer workshops, Lunch & Learns, presentations and one-on-one sessions on personal presentations, dress codes, business etiquette, leadership, cultural awareness, body language and communication skills. This will arm your people with the adequate professional attitude and people skills to make an impact in any occasion.
Considering your corporate image and identity we use the ABC method (Appearance, Behaviour, Communication) to help your employees enhance their professional appearance and behavior and improve their communication skills.
PROFESSIONAL IMAGE
Making a positive first impression is important to project professionalism and establish trust on the job floor and when meeting with the public. The way your employees dress is an important nonverbal communication tool because in a few seconds it gives us information about their level of credibility, professionality and trustworthiness which is an immediate reflect of your corporate identity. So, appropriate attire and understanding how to dress for the occasion not only communicates respect, consideration and cultural awareness, it also is a prove of their self-respect, and most importantly, respect to the people they will be meeting with, weather colleagues, stakeholders, clients or investors.
BEHAVIOUR
Corporate culture and -identity are reflected in the behavior of the people. Having an open and flexible attitude and understanding business etiquette are determining factors of how effective your interaction is with others in order to establish trust, build relationships and boost productivity. Presenting yourself professionally in different cultural contexts and thoughtful consideration of the interest and feelings of others to minimize misunderstanding is what etiquette is all about.
One-on-one or in groups, we work on an open, positive and respectful attitude towards peers and clients to set you apart as a leader and as a company as a whole.
VERBAL AND NONVERBAL COMMUNICATION
Communication research has proven that nonverbal cues can be more valuable and informative than verbal ones. Therefore, to be effective and persuasive in our verbal communication—in presentations, public speaking, or personal communication—it is essential to complement our words with the right tone and voice and the appropriate body language.
In order to communicate effectively and successfully we work on your communication style, your body language, your pitch and tone of voice and the art of listening which are key to connecting and engaging with your colleagues, peers, clients and vendors.
This ABC methodology is very effective for personal branding, personal performance, customer relations and customer service. We also craft a workshop or seminar totally adapted to your needs.
